“If Wucci didn’t stitch it. Ditch it.”
I am William Demarest Jr., also known as Wucci. I’m a crafter who brings a unique flair to style with my premium handmade leather goods. My vision is rooted in a timeless commitment to traditional quality and distinctiveness. My one-of-a-kind leather creations not only make a personal fashion statement but also serve to safeguard your personal items, signifying your ownership.
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Wucci is the artist's name I gave myself to show homage to the luxury leather company Gucci. I wanted to replicate the luxury leather company while making it a one-of-one brand made by William, or in other words Wucci. The name Wucci revolves around my Italian heritage and a diverse style built from my midwestern environment.
The true meaning of Wucci Made are values inherited through the process of creating Williams Handcrafted Co.
The 9 Factors that Build the Brand:
Wisdom - The willingness to learn, research, and study.
Uniqueness - The courage to stand out from others.
Craftsmanship - To gain mastery by honing your skills with the use of your imagination (experimentation).
Connection - The collaboration between customer and artist/crafter.
Identity - Your actions created from your intentions.
Manifest - The ability to match the energy of visualization, with the energy of effort.
Authenticity - Being aware of your behavior, to be aligned with your values and beliefs.
Dedication - Doing something over and over regardless of the results.
Evolve - To overcome through struggle (adversity).
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The brands core values deliver:
Sustainability
Accountability
Competence
Identity
Trust
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My idea to create hand-made wallets came from a mix of perfect timing in my life and a burst of creative inspiration.
Being a creative hands-on learner, my previous career path was spent with 10+ years of experience in welding and fabrication.
Honing skills in metal alloys and high-performance concrete to create premium indoor/ outdoor furniture.
My entrepreneurial dream was to create something of my own, create a brand and sell to individuals with a premium standard cultivated with endless possibilities.
Early 2020 was the birth of WIlliams Handcrafted Co. Which unknowingly was not the best time to start.
The power of inspiration from musicians made the dreamer in me, a doer through leather craft.
All it took was liking a pair of alligator boots worn by a favored musician, on Instagram, for me to start visualizing how a leather wallet and matching leather belt would bring a personal touch to an everyday outfit, or a design to compliment different personalities.
My brand's mission is crafting an identity that matters. Showing ownership through leather goods. I offer handmade wallets, belts, hats and other specialty items crafted from premium leather and finest exotic skins for those who value their belongings, guaranteeing a one-of-one and durable leather piece.
My brand has earned an upstanding reputation among artisans, musicians, and public figures who resonate with me and my values of grit, perseverance, trust and loyalty. Through my collaborations with other artists, we value our personal identity and introduce meaningful innovation in the world of mass-produced luxury merchandise.
My brand, Williams Handcrafted Co., stands out from other leather good company’s by crafting a meaningful timeless treasure. With my meticulous focus on detail, I ensure each item is fitting to your individual identity. My customers have the opportunity to be as involved as they wish in tailoring the details and functionality of their leather goods. Some customers are looking for a specific design and use for their leather wallet, while other customers let me show my creative side and allow me to design whatever I’d like. I utilize a selection of sustainable materials, the finest exotic skins and premium leathers, that is why my products serve as a testament to my exceptional craftsmanship and unique style.
